Michigan State University

Overview

While at Bisk, I led the redesign of landing pages used to promote Michigan State University’s online graduate programs and professional certificates through the Broad College of Business. The project modernized the user experience, consolidated content into a cohesive micro-site, and transitioned production from HubSpot to Webflow for improved responsiveness, creative flexibility, and scalability.
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The Challenge

The existing landing pages were outdated, fragmented across independent sites, and not fully responsive—creating friction for prospective students and limiting conversion potential. With an increasing share of traffic coming from mobile devices, MSU needed a streamlined, mobile-first experience that better reflected the reputation of the Broad College of Business. Additionally, HubSpot’s limitations in responsive design and deployment speed made ongoing production slow and inflexible.
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The Approach

I reorganized the program pages into a unified micro-site structure, improving cohesion, navigation, and the overall user journey. Content was restructured to highlight key value propositions while supporting both desktop and mobile audiences. The migration to Webflow allowed for greater creative control, faster production cycles, and scalable templates that could be adapted across multiple programs. The design emphasized clean layouts, modern typography, and responsive functionality to create a polished, conversion-friendly experience.
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The Outcome

The redesigned micro-site delivered a modern, mobile-optimized experience that aligned with MSU’s brand standards while driving stronger engagement from prospective students. Transitioning to Webflow empowered the creative team with more flexibility and faster turnaround, ensuring the pages could evolve alongside marketing needs. For me, the project highlighted the value of pairing design with technical platform strategy to deliver measurable improvements in both brand perception and user experience.

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