eBay

Overview

Across multiple campaigns for eBay’s ecosystem of national brands, I designed and directed landing pages that supported a wide variety of initiatives. These included sweepstakes, charity partnerships, curated product collections, branded storefronts, and content hubs that extended the shopping experience with value-driven storytelling. Each project required tailoring the user experience to fit the campaign’s unique objectives while maintaining consistency with eBay’s broader digital environment.
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The Challenge

Landing pages within eBay’s ecosystem needed to do more than inform—they had to engage users quickly and drive participation, whether through entries, donations, or shopping activity. At the same time, many campaigns aimed to build credibility and brand trust through supporting content, such as short-form articles, product finders, and reviews. The challenge was to design flexible, campaign-specific experiences that met these diverse goals while still fitting seamlessly into eBay’s design system.

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The Approach

I developed page designs that balanced eBay’s established framework with custom creative elements, ensuring campaigns felt distinct but on-brand. This included integrating sweepstakes entry mechanics, showcasing charitable causes, curating products into themed collections, extending brand identities into storefronts, and building content hubs with editorial-style layouts. Each page was optimized for clarity, usability, and visual impact, with attention to responsive design across desktop and mobile.
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The Outcome

The landing pages gave national brands a platform to activate their campaigns within eBay’s ecosystem while providing users with engaging, content-rich experiences. By combining functional campaign elements with branded storytelling, these projects reinforced my ability to adapt across campaign types and deliver designs that drive both engagement and trust.